During a survey conducted among Canadian consumers in 2022, 70 percent of responding Canadians were willing to pay more in support of products or services from companies and brands they trusted. In fact, 17 percent strongly agreed with this statement. At the same time 6 percent were of a contrary opinion.
Share of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2022
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Ipsos. (January 5, 2023). Share of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/500870/canada-consumer-pay-more-trusted-brands/
Ipsos. "Share of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2022." Chart. January 5, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/500870/canada-consumer-pay-more-trusted-brands/
Ipsos. (2023). Share of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/500870/canada-consumer-pay-more-trusted-brands/
Ipsos. "Share of Consumers Who Would Pay More for Trusted Brand Products or Services in Canada from 2015 to 2022." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/500870/canada-consumer-pay-more-trusted-brands/
Ipsos, Share of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2022 Statista, https://www.statista.com/statistics/500870/canada-consumer-pay-more-trusted-brands/ (last visited August 24, 2024)
Share of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2022 [Graph], Ipsos, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/500870/canada-consumer-pay-more-trusted-brands/